What brand of hat is best? Popular topics and purchasing guides on the Internet in the past 10 days
Recently, the popularity of hats as fashion items and practical accessories has continued to rise, and related discussions have appeared on major social platforms and e-commerce lists. This article combines the hot spots on the Internet in the past 10 days to sort out popular brands, purchasing trends and real user feedback to help you quickly find the hat brand that suits you.
1. Top 5 popular hat brands in the past 10 days (data source: e-commerce platform + social media)
| Ranking | Brand | Popular styles | Average price (yuan) | hotly discussed keywords |
|---|---|---|---|---|
| 1 | New Era | 9FORTY baseball cap | 200-400 | Same style as celebrities, versatile |
| 2 | MLB | Presbyopic series cap | 300-600 | Fashion brand collaboration, street style |
| 3 | Uniqlo | UV sun protection hat | 99-199 | Cost-effectiveness, functionality |
| 4 | GUCCI | GG logo bucket hat | 2500+ | Luxury goods, celebrity street photography |
| 5 | Under the banana | Shell sunscreen hat | 159-259 | Black technology, UV protection |
2. Analysis of recent hot topics
1.Sun hat technology upgrade: The number of discussions on Xiaohongshu increased by 120%, and the "UPF50+ foldable" styles launched by brands such as Jiaoxia and OhSunny became a hot summer item.
2.Celebrity style effect: The MLB presbyopia hat worn by Wang Yibo and the same straw bucket hat worn by Zhao Lusi led to a surge in search volume, and related topics on Douyin were viewed more than 200 million times.
3.The rise of niche designer brands: For example, Korean brand KANGOL and domestic original design hat brand SHINE LI frequently appear in station B’s unboxing videos due to their unique designs.
3. Purchasing Guide: Recommended Brands for Different Needs
| Demand scenario | Recommended brands | Core advantages |
|---|---|---|
| daily commute | UNIQLO/ZARA | Many basic styles, easy to match |
| outdoor sports | The North Face/Nike | Breathable and quick-drying material |
| fashion trends | Balenciaga/Off-White | Strong sense of design |
| Sun protection needs | Jiaoxia/UV100 | Professional UV protection |
4. Selection of real consumer reviews
1.New Era buyer feedback: "The shape of the hat is very crisp, and the head circumference is 56cm. It does not weigh down the hair, but it is a bit stuffy in summer." (Jingdong review in June)
2.Jiaoxia sun hat users say: "It can indeed block the neck and won't be blown away while riding, but light colors are easy to get dirty" (Popular Notes from Xiaohongshu)
5. Precautions when purchasing
1.Measure head circumference: Use a soft ruler to go around the top of the eyebrows. Most brands are S size (54-56cm), M size (57-58cm), L size (59-61cm).
2.Material selection: Cotton is breathable but easy to deform, polyester fiber is wear-resistant but stuffy, straw is cool but afraid of water
3.After-sales policy: Some high-end brands provide free cleaning services (such as GUCCI). It is recommended to purchase freight insurance when shopping online.
According to recent market dynamics, hat consumption in the summer of 2023 will appear"Functional Fashion"and"Niche personalization"For two major trends, it is recommended to give priority to fashionable styles with sun protection certification, and pay attention to the frequent limited-time discounts in the brand’s official live broadcast room.
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