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How to wholesale market for toys

2025-10-07 18:53:33 Toy

Toy Wholesale Market: Analysis of Popular Topics and Industry Trends in the Last 10 Days

In recent years, the toy wholesale market has continued to heat up, especially with the vigorous development of e-commerce platforms and offline exhibitions, the industry dynamics have changed rapidly. This article combines popular topics across the network for the past 10 days to sort out the current situation, trends and practical data of the toy wholesale market to help you better grasp business opportunities.

1. Popular topics in the toy wholesale market in the past 10 days

How to wholesale market for toys

According to hot search data across the entire network, the following are hot topics in the toy wholesale industry in the past 10 days:

RankingHot TopicsSearch volume (10,000)Related Platforms
1Toy wholesale price trends in 202445.6Baidu, Douyin
2Cross-border e-commerce toy wholesale strategy38.2Xiaohongshu, Zhihu
3Wholesale of popular IP licensed toys32.7Weibo, B station
4Yiwu Toy Wholesale Market News28.9TikTok, Kuaishou
5Children's educational toys wholesale recommendations25.4Baidu, Xiaohongshu

2. Core data of toy wholesale market

The following are the key data from the toy wholesale market in the past 10 days, including popular categories, price ranges and main wholesale locations:

CategoryWholesale price range (yuan)Popular wholesale locationsMarket demand growth rate
Puzzle toys10-200Shantou, Guangdong, Yiwu, Zhejiang+25%
IP licensed toys30-500Shenzhen, Dongguan+40%
Electric remote control toys50-1000Kunshan, Jiangsu, Quanzhou, Fujian+18%
Plush toys5-150Linyi, Shandong, Baigou, Hebei+12%
Assembled building blocks20-300Yiwu, Zhejiang, Chenghai, Guangdong+30%

3. Analysis of the trend of toy wholesale market

1.Cross-border e-commerce becomes a new growth point: With the increase in demand for toys in overseas markets, the volume of cross-border e-commerce wholesale orders has increased significantly, especially in Europe, the United States and Southeast Asia.

2.IP licensed toys soar: The wholesale demand for popular animation and movie IP co-branded toys has grown rapidly, becoming the focus of dealers' attention.

3.Educational toys continue to be popular: Parents’ emphasis on early childhood education has driven the wholesale demand for educational toys, and puzzles and scientific experimental toys are particularly popular.

4.Environmentally friendly materials are favored: Degradable, non-toxic environmentally friendly toys have become a new trend in the wholesale market. Although the prices are slightly higher, market demand has grown steadily.

4. Practical suggestions for toy wholesale market

1.Choose a reliable wholesale channel: It is recommended to choose mature wholesale markets such as Yiwu and Shantou, or to conduct online wholesale through platforms such as 1688 and Pinduoduo.

2.Pay attention to seasonal demand: Before holidays (such as June 1st and Christmas), it is the peak period for wholesale toys, and stocks are required in advance.

3.Focus on product quality certification: Especially for export and wholesale, it is necessary to ensure that the products pass international certification such as CE and ASTM.

4.Flexible inventory adjustment: Adjust the inventory structure based on real-time market feedback to avoid the risk of unsalable sales.

5. Prospects of Toy Wholesale Market in 2024

Based on the market trends in the past 10 days, the toy wholesale market will show the following characteristics in 2024: the proportion of intelligent toys increases, the rise of national IP toys, and the further diversification of wholesale channels. It is recommended that practitioners pay close attention to industry trends and adjust their business strategies in a timely manner.

Through the above analysis, we can see that opportunities and challenges in the wholesale market coexist. Whether novice or senior practitioners, they need to keep up with market trends and choose potential categories and reliable supply chains in order to stand out in the fiercely competitive market.

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