What kind of perfume do women like? Analysis of popular fragrance trends across the Internet
Perfume is an important carrier for women to express their personality and temperament, and their fragrance preferences often change with seasons and fashion trends. Based on the hot search data on the Internet and e-commerce platform sales analysis in the past 10 days, we have sorted out the most popular perfumes, fragrances and popular items among women to help you quickly grasp the trend.
1. Top 5 popular perfume fragrances in summer 2024
| Ranking | Fragrance type | Representative ingredients | Reasons for popularity |
|---|---|---|---|
| 1 | Fruity | Citrus, grapefruit, blackcurrant | Fresh and energetic, suitable for daily life in summer |
| 2 | Floral | Jasmine, rose, tuberose | Romantic and elegant, the first choice for dating scenes |
| 3 | wood tone | Cedar, Sandalwood, Patchouli | Calm and senior, preferred by women in the workplace |
| 4 | Ocean tone | sea salt, ambergris, minerals | Refreshing and neutral, holiday style is on the rise |
| 5 | Gourmet style | Vanilla, caramel, coconut | Sweet and healing, popular among young people |
2. List of hotly discussed perfume items on social media
| brand | Item name | Main fragrance | Hot search index (10,000) |
|---|---|---|---|
| Jo Malone | blue wind chime | Floral + Fruity | 28.5 |
| Diptyque | fig | Fruity + woody | 19.2 |
| Tom Ford | sunshine amber | Gourmet style | 15.8 |
| Byredo | rose in no man's land | Floral + Spicy | 14.3 |
| Chanel | Encounter freshness | Fruity + floral | 12.6 |
3. Three core demands of women when choosing perfumes
1.scene adaptability: Women in the workplace tend to choose low-key woody fragrances, while floral and fruity fragrances account for 73% in dating scenes.
2.Durability and layering: Research shows that 82% of users regard “scent duration” as an important purchasing indicator, and the search volume for EDP concentration perfumes has increased by 40% month-on-month.
3.personalized expression: The popularity of niche salon fragrances is rising, and the discussion of brands such as Byredo and Le Labo has increased by 25% year-on-year.
4. Expert advice: How to choose a perfume that suits you?
•Fragrance testing techniques: It is recommended to wait 15 minutes after testing the fragrance on your wrist to observe the changes in the middle and last notes.
•Seasonal matching: Citrus and aquatic tones are recommended in summer, while amber and oriental tones are suitable in winter.
•Mix and match rules: The superposition of similar fragrances (such as floral + fruity fragrance) has a higher success rate and avoids conflict of strong fragrances.
Perfume is not only a carrier of scent, but also an extension of women's self-expression. Judging from the data, the fragrance trend in the summer of 2024 is developing towards the two poles of "fresh and natural" and "personality breakthrough". Does your choice follow the popular beat?
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