How to enter Tmall from Taobao: Analysis of hot topics on the entire network and guide to entry
Recently, the issue of the entry of Taobao and Tmall has become a hot topic in the e-commerce field. Many merchants want to know how to upgrade from Taobao to the Tmall platform to gain more traffic and brand exposure. This article will combine the hot content of the past 10 days to provide you with a detailed analysis of the process, conditions and precautions for Taobao to enter Tmall, and provide structured data reference.
1. The difference between Taobao and Tmall
Although Taobao and Tmall are both part of the Alibaba Group, they have significant differences in their positioning and operating models:
| Contrast Dimensions | Taobao | Tmall |
|---|---|---|
| Platform nature | C2C mainly | Mainly B2C |
| Entry threshold | lower | higher |
| fee structure | Basic service fee + commission | Annual fee + margin + commission |
| traffic distribution | relatively dispersed | Brand first |
2. Conditions for Taobao merchants to enter Tmall
According to Tmall’s latest entry rules (updated in 2023), Taobao merchants need to meet the following basic conditions:
| condition type | Specific requirements |
|---|---|
| Enterprise qualifications | A business license is required |
| Brand requirements | Private label or brand authorization |
| Business ability | Average monthly sales of Taobao stores in the past six months ≥ 100,000 |
| Credit history | No record of serious violations |
| margin | 50,000-150,000 yuan (different categories) |
3. The specific process of Taobao entering Tmall
1.Preliminary preparation: Complete corporate Alipay certification and prepare brand authorization documents and other materials.
2.Application for settlement: Submit an application through the Tmall merchant registration page and fill in the store information.
3.Qualification review: Tmall will complete the qualification review within 7 working days.
4.pay fees: After passing the review, annual fees and deposits are required.
5.Store opened: After completing the fee payment, you can open a Tmall store.
4. Answers to recent hot questions
Q: Can a Taobao store be directly upgraded to a Tmall store?
A: No. Taobao and Tmall are two independent platforms and require re-application, but the operating data of Taobao stores can be used as a qualification reference.
Q: Can a personal Taobao store be placed on Tmall?
A: No. Tmall is only open to businesses, and individuals need to register a company before they can apply.
Q: How much does it cost to register on Tmall?
A: It mainly contains three parts:
| Fee type | Amount range |
|---|---|
| annual fee | 30,000-60,000 yuan |
| margin | 50,000-150,000 yuan |
| Commission | 2-5% (different categories) |
5. Key skills for successfully entering Tmall
1.Optimize Taobao store data: Increase sales and praise rate, and enhance the approval rate.
2.Choose the appropriate category: Some categories have less competition and higher pass rates.
3.Improve brand information: Provide a complete brand story and product line introduction.
4.Pay attention to changes in settlement policies: Tmall will adjust its entry rules from time to time, so you need to understand it in time.
6. Summary
Entering Tmall from Taobao is an important step for many merchants to upgrade their brands. Although the entry threshold is high, by fully preparing and optimizing business data, the chance of success will be greatly increased. It is recommended that merchants learn more about the latest policies before applying and seek assistance from professional service providers when necessary. The Tmall platform can bring more high-end traffic and trust endorsement to brands, and it is worth actively trying by qualified merchants.
Note: The above data is based on Tmall’s official policy in October 2023. Specific rules may be adjusted. Please refer to Tmall’s latest announcement.
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