Why is Anguchi Maru expensive? Revealing the value logic behind the "life-saving magic medicine"
Recently, Angong Niuhuang Pills have frequently appeared on the hot searches due to their high prices, becoming one of the hot topics on medical and health across the Internet. This Chinese patent medicine, known as the "life-saving drug", is priced at a single pill of hundreds or even thousands of yuan. What factors are hidden behind its price? This article combines hot data and industry analysis on the entire network for the past 10 days to provide you with in-depth analysis.
1. Hot data across the network: Angong Maru's attention soars
| platform | Readings of related topics | Hot search ranking | Core dispute points |
|---|---|---|---|
| 230 million | TOP12 (Health List) | "Is the sky-high price of Anguchi Maru worth stocking up?" | |
| Tik Tok | 170 million views | Top 5 medical categories | "Stroke First Aid Demonstration to Use Anguchi Maru" |
| Zhihu | 4.8 million discussions | Science Hot List | "Comparison of the efficacy of rhino horn alternatives" |
2. Analysis of price components
By dismantling the product characteristics of Angong Niuhuang Pills, its high price mainly comes from the following three dimensions:
| Cost Type | Specific ingredients/craft | Cost ratio |
|---|---|---|
| Raw material cost | 11 herbs, including natural beef, musk, pearls, etc. | 62% |
| Production process | Ancient method of making (such as cinnabar water flying method) | 25% |
| Qualification barrier | National confidential formula (only authorized by 5 companies) | 13% |
3. Comparison of core expensive raw materials
| Raw material name | Market price (yuan/gram) | Single pill dosage | Alternatives |
|---|---|---|---|
| Natural beef yellow | 800-1200 | 0.35g | Artificial beef (90% lower price) |
| Natural musk | 450-600 | 0.03g | Artificial musk (special approval required) |
| Wild Coptis chinensis | 30-50 | 0.5g | Planting Coptis chinensis (difference in efficacy) |
4. Consumer misunderstanding
According to public opinion monitoring, there are currently three major cognitive biases:
1."The more expensive it is, the more effective it is": In fact, the 2020 version of the pharmacopoeia has clearly stated that the applicable symptoms of Angong Pill are only hot abdomen stroke, which is ineffective against cold abdomen.
2."Housing can preserve value": It is rumored that the Angong Pill containing rhinoceros horn was fryed until 1993, but the shelf life of the drug is usually only 5 years.
3."Invalid substitute": Clinical studies show that artificial beef yellow preparations are still effective in stroke first aid (82.3% in natural version).
5. Industry experts' suggestions
The Expert Committee of the Chinese Association of Traditional Chinese Medicine pointed out:"Angong Wan should be used as a first aid medicine rather than a health care product", and give three suggestions:
1. No more than 2 pills of medicine are available at home
2. Traditional Chinese medicine diagnosis must be performed before use
3. Priority is given to the medical insurance catalog varieties (such as the unit price of Tongrentang Medical Insurance Edition is only 218 yuan)
Through structured analysis, it can be seen that the high price of Angong Wan is a comprehensive result of scarce raw materials, process inheritance and market demand. Consumers need to look at their value rationally and avoid blindly following the trend of consumption.
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