How much does the beauty of the country cost?
Recently, the discussion about "national beauty and natural fragrance" has been very popular across the Internet, especially its price has become the focus of consumers' attention. This article will present you the structured data and analysis of the past 10 days from three aspects: hot topics, price analysis, and market feedback.
1. Inventory of hot topics across the Internet
In the past 10 days, topics related to "National Beauty and Heavenly Fragrance" have mainly focused on the following areas:
| Topic Category | heat index | Main platform |
|---|---|---|
| Product price dispute | 8.5/10 | Weibo, Douyin |
| Brand marketing activities | 7.2/10 | Xiaohongshu, Bilibili |
| User test evaluation | 6.8/10 | Zhihu, Douban |
2. Analysis of the price system of Guose Tianxiang
According to the compilation of public data from the entire network, its prices vary greatly depending on channels and specifications:
| product specifications | Official selling price (yuan) | Average price of e-commerce platform (yuan) | Offline counter price (yuan) |
|---|---|---|---|
| 30ml standard size | 680 | 620-650 | 680-720 |
| 50ml gift box | 1080 | 950-1020 | 1080-1150 |
| Limited Collector's Edition | 2280 | 1980-2150 | 2280-2500 |
3. Consumer feedback data
After collecting nearly 2,000 user reviews, the following key data were obtained:
| Evaluation dimension | Positive rating | Main comments |
|---|---|---|
| Cost-effectiveness | 62% | The price is high but the quality is acceptable |
| packaging design | 89% | National style elements are popular |
| User experience | 73% | Fragrance longevity recognized |
4. Interpretation of market trends
1.price sensitivity differentiation: Young consumers are more inclined to purchase during e-commerce promotions, while users over 35 years old value counter services more.
2.The festival effect is significant: Sales during Mother’s Day increased by 40% year-on-year, with gift boxes accounting for 65%.
3.Significant regional price differences: The premium in first-tier cities is about 15%, and there are more discounts in new first-tier cities.
5. Purchase suggestions
1. Pay attention to the membership day activities of the official flagship store on the 8th of every month, and there are often limited-time 20% off discounts.
2. Buying a set as a set can save 10-18% compared to single items.
3. It is recommended to choose the 30ml trial fragrance for your first purchase to reduce decision-making costs.
Current market data shows thatNational Beauty and Heavenly FragranceAlthough its pricing strategy is controversial, its brand premium capabilities and product differentiation features still maintain a stable market share. Consumers can choose the most suitable purchasing channel and product specifications according to their own needs.
check the details
check the details
en
